March 13, 2018
“In the one factory you create your rubber, and then the rubber is formed into a certain shape. The midsole is created. In another place, the midsole and the bottom are combined,” says Ulrich Steindorf, senior director of manufacturing at Adidas.
With all the time and effort it takes to make all the different parts of a sneaker and assemble them it can take sixty days to create, plus another sixty to ship it to it’s destination. That’s why Adidas wants to find out if they can speed up the process with their new Speedfactory where shoes can be made in a few days.
Their new Speedfactory in Germany uses modern technology like 3D printing and mass scale customization to meet the needs of their customers even faster than ever before. Using digitization to track production, they can pinpoint problems that will help them work more efficiently. They have also started adapting robots and other machines for factory automation.
So far the limited run sneakers produced by the Speedfactory have included the Futurecraft MFG, standing for “Made for Germany,” and pairs designed for London and Paris, the AM4LDN and AM4PAR, with more cities planned.
These new factories will make it easier to keep up with the fashion cycle and demand. They recently opened a Speedfactory in Atlanta and are hoping in ten years all their factories will work this efficiently. Now that you can get your shoes faster than ever, make sure you have the right laces like these Lace Lab Rope Laces.