Yeezy Economics

When it comes to generating hype, adidas is ahead of the curb with Yeezy Boosts. Since the original dropped in 2015, there hasn't been any indication that this line will go away. But with that, there have been hints that the seminal sneaker is becoming more and more accessible. For a sneakerhead, the chance to buy a pair is great—but does an overabundance take away from the hype?

The original 350 model released in four color ways, and the hype behind them was very real. With the 350 V2, adidas already dropped far more than that with numerous motifs like "Red Night," "Blue Tint," and "Semi Frozen Yellow" coming down the pipeline.

With a slew of recently leaked product shots, the Boost 350 V2 doesn't seem to be going anywhere anytime soon. In theory, more color ways coming leaves a very real possibility of an oversaturated market.

It's not entirely likely if this is going to happen in the immediate future, but it does indicate that the sneaker isn't going anywhere any time soon. In terms of classic supply-and-demand, having greater access or more options to buy could impact the overall demand.

The resell price, for instance, has gone down on the Yeezy Boost 350 V2 Zebras with recent restocks. Beyond this, adidas VP Jon Wexler recently spoke on restocks in a round table with StockX TV, both as a concept and as a actuality for past releases. With restocks, more customers can buy Yeezys, but he did admit that it's a loaded word. Ultimately, restocks and multiple color ways means the Yeezy Boosts will still be a widely purchased sneaker.




Michael Tesauro
Michael Tesauro

Author